“You have not lived today until you have done something for someone who can never repay you.”

― John Bunyan

alaffia logo



I love this quote, it rings so true. I prefaced my article with that quote because I normally don’t write articles about any one company in particular, but today I am going to tell you about Alaffia.


a•laf•fi•a \ ah-la-fee-uh – A common greeting or valediction originating from central Togo, Benin, and Nigeria. Alaffia means a state of peace, health, and well-being. The Eban symbol used in their logo is a traditional West African symbol representing protection, security, and love.


Alaffia founder Olowo-n’djo Tchala was born and raised in the village of Kaboli, Togo where he shared a single 8’x10’ room with his mother and seven siblings. After failing to afford school tuition, Olowo-n’djo dropped out of school in the sixth grade. In the years after, he worked alongside his mother on her farm. In 1996, Olowo-n’djo met and fell in love with Peace Corps Volunteer, Prairie Rose Hyde, while she worked in Kaboli. After her service ended, the couple moved to the United States with a shared goal: finding a way to alleviate poverty in West Africa.


After obtaining an education here in the states, Rose and Olowo-n’djo were determined to make a difference in his home country. Olowo-n’djo applied for a $50,000 business loan and, not familiar with the American banking system, did not understand why the bank could not fulfill his request when he had no personal financial assets. Eventually, Rose’s brother offered his house as collateral and the couple obtained the loan, traveled to Togo, and formed what we know today as Alaffia.


Alaffias skin and hair products begin with the basic ingredients of unrefined Shea Butter and Coconut Oil harvested from Fair Trade Cooperatives that they formed in West Africa, where women receive fair wages for their hard work. They also started The Alaffia Handwoven Grass Baskets program in Togo, which employs 260 basket weavers, over 2,000 grass collectors in Blitta and 1,400 individual weavers in Ghana.


Their Empowerment Projects include: Maternal Care, Education, Reforestation, Eyeglasses and FGM eradication. Please see the following link to learn more about these Empowerment Programs;


So, not only does Alaffia do amazing work in the world, but this year they have come out with a brand new Coconut Reishi Line. Yep, you heard that right, not only is the mighty Reishi Mushroom amazingly good for you internally, it also has wondrous benefits externally as well.  Here’s a list of what goes into this new line:


o Activated Charcoal—a gentle detoxifier and odor neutralizer, adsorbent

o Aloe—soothing, helps with irritation and inflammation, supports skin repair

o Argan —a gentle restorative and balancing oil that normalizes skin

o Baobab Oil—toning oil, encourages skin cell regeneration with vitamins A, D and E

o Baobab Powder—rich in phytosterols and high in naturally occurring vitamin C

o Chlorella Growth Factor—fights aging, skin repairing. High in nucleic acid

o Coffee Berry—a stimulating and astringent skin protector

o Coconut Oil—a soothing medium weight oil that softens all skin types

o Coconut Water—hydrating and refreshing, reduces irritation

o Green Tea—antioxidant-rich and stimulating, reduces sun damage

o Henna—strengthening and protective, supports general hair health

o Kola Nut—invigorating, simulates the skin by promoting circulation

o Kpagnan Butter—a phytosterol rich moisturizing oil without a “greasy” feel

o Lemongrass—uplifting, astringent, refreshes and calms strained nerves

o Neem—antibacterial, antifungal

o Papaya—soothes, tightens, and tones skin

o Reishi—nourishing, helps skin adapt to environmental stresses, and fights lines

o Rose Hydrosol—aromatically calming and restorative

o Shea Butter—a deep protective moisturizer and natural UV protectant

o Turmeric—anti-inflammatory, antioxidant, enhances complexion

o Yarrow—antioxidant, balancing, and normalizing for the skin


This is a truly amazing and affordable line. With face, body care and Charcoal based deodorants they’ve hit the mark in my book! And they’re on sale this month, making it a great time to try them out!


In Good Health


Haba Manager







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